About Igloo
Igloo is the operating system for insurance in Southeast Asia. Headquartered in Singapore with operations across Indonesia, the Philippines, Thailand, Vietnam, and Malaysia, and technology centres in China and India, Igloo provides the AI-powered infrastructure that enables insurers and consumer platforms to build, distribute, and manage insurance products digitally.
The company's proprietary tech stack processes over 80 million policies per month and automates the full insurance value chain, from product configuration and underwriting to claims adjudication and financial reconciliation. Through Igloo Tech Solutions, the company licenses its modular technology solutions to insurers and enterprises, compressing product launch cycles from months to days.
With 1.6 billion cumulative policies facilitated, partnerships with Shopee, Lazada, Tokopedia, GCash, Telkomsel, and 100+ commercial and insurer partners Igloo is building the operating system for the future of insurance.
Igloo has raised over US$100 million in funding from investors including Eurazeo, Openspace Ventures, Tokio Marine, Cathay Innovation, and BlueOrchard. The company has been named Insurtech of the Year at the Asia Fintech Awards in 2023 and 2024, and won twin Insurance Asia Awards in 2025.
About the role
Igloo is hiring a Regional Growth Marketing Manager to lead enterprise-grade growth and marketing strategy and execution across our Tech Solutions, B2B2C partnerships, and B2C business lines. This role is designed for a senior marketing manager who combines strong B2B marketing fundamentals with modern growth and digital expertise..
You will architect and scale regional marketing programs that support partnership ecosystems, enterprise sales pipelines, and multi-market expansion. This role requires someone comfortable operating in structured, cross-functional environments while bringing the agility in mindset, process and worflows needed to succeed in a fast-growing insurtech company.
Job Description
Regional Growth Strategy & Execution
Develop and execute a regional growth marketing roadmap aligned with commercial and product strategies
Build structured annual and quarterly marketing plans with clear KPIs tied to pipeline, revenue, and market expansion
Partner with regional leadership to prioritize investments and allocate resources effectively
Enterprise Demand Generation
Lead B2B demand generation programs that drive qualified pipeline for enterprise partnerships and platform solutions
Design integrated campaigns across digital, content, events, and partnerships to support long sales cycles
Implement account-based marketing (ABM) strategies for strategic partners and enterprise clients
Digital & Performance Excellence
Oversee SEO and performance marketing strategies with a focus on scalable acquisition and measurable ROI
Establish CRM and lifecycle marketing frameworks that support lead nurturing and retention
Drive consistent optimization of channel performance through data-led experimentation
Product & Go-To-Market Leadership
Collaborate with product and commercial teams to shape positioning, messaging, and go-to-market strategies
Lead regional product launches and enable sales teams with marketing assets and tools
Ensure consistent brand and messaging alignment across markets
Analytics, Governance & Operations
Build robust reporting frameworks and dashboards to track marketing effectiveness
Establish marketing processes and governance standards suitable for a regional enterprise environment
Use data and insights to guide strategic decisions and performance improvements
Leadership & Cross-Functional Collaboration
Align multiple stakeholders across product, sales, and country teams
Lead agencies and cross-market collaborators to deliver high-quality execution
Mentor team members and foster a high-performance marketing culture
Requirements
6–8+ years of experience across B2B marketing, growth marketing, digital marketing, and product marketing
Proven track record running successful enterprise B2B marketing campaigns in high-growth environments
Experience working in both multinational corporations and startups, with the ability to bridge structured processes and agile execution
Deep expertise in demand generation, SEO, performance marketing, CRM, and product marketing
Strong data and analytical skills, with experience using metrics to drive strategic decisions
Demonstrated leadership skills and the ability to set priorities across complex regional initiatives
Excellent stakeholder management and communication skills
Critical thinker with a strong growth mindset
Self-starter with hands-on execution experience
Summary
Lead regional growth and marketing strategy across Tech Solutions, B2B2C partnerships and B2C lines, architecting demand generation, ABM, SEO, performance marketing and go-to-market programs with clear KPIs. Requires 6–8+ years across B2B, growth, digital and product marketing, enterprise campaign experience in high-growth environments, and experience in both multinationals and startups.
Responsibilities
Develop and execute a regional growth marketing roadmap aligned with commercial and product strategies; build annual and quarterly marketing plans with KPIs tied to pipeline, revenue and market expansion; lead B2B demand generation programs; design integrated campaigns across digital, content, events and partnerships; implement account-based marketing for strategic partners; oversee SEO and performance marketing; establish CRM and lifecycle marketing frameworks; drive channel optimization through data-led experimentation; collaborate on positioning, messaging and go-to-market; lead regional product launches and sales enablement; build reporting frameworks and dashboards; establish marketing processes and governance standards; align stakeholders across product, sales and country teams; lead agencies and cross-market collaborators; mentor team members
Qualifications
6–8+ years across B2B, growth, digital and product marketing; proven track record running enterprise B2B campaigns in high-growth environments; experience in both multinational corporations and startups; deep expertise in demand generation, SEO, performance marketing, CRM and product marketing; strong data and analytical skills; demonstrated leadership; excellent stakeholder management and communication; critical thinker with growth mindset; self-starter with hands-on execution experience
Experience requirements
6–8+ years of experience across B2B marketing, growth marketing, digital marketing, and product marketing; proven track record running successful enterprise B2B marketing campaigns in high-growth environments; experience working in both multinational corporations and startups