Building the Future of Open Finance
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.
The team
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
The opportunity
Own growth for margin trading on Kraken Pro, Kraken's highest single revenue-generating product feature, with CEO-level ownership of the business area
Build and execute the strategy to acquire high-net-worth individual (HNWI) traders, including winning them from competing platforms
Partner closely with the VIP team to shape how high-value traders are sourced, onboarded, and activated
Mobilize performance marketing, organic, creative design, and other internal teams to drive margin growth, as a senior individual contributor without direct reports
Define positioning, messaging, and offers for margin trading that resonate with sophisticated, high-volume traders
Set growth targets and own the funnel from lead to funded account to active margin trader
Run fast experiments across channels, programs, and incentives, and scale what works
Bring trader insights back to Product to shape the margin roadmap
What you bring
4+ years in growth, product marketing, or VIP/high-value customer acquisition
Proven track record of acquiring high-net-worth traders or players in crypto, trading, or gaming and gambling
Experience winning customers away from competitors and converting them into long-term, high-value users
Ability to lead cross-functional teams without formal authority and drive measurable outcomes
Strong grasp of leveraged and margin trading, and of how high-volume traders make decisions
Data-driven approach: owns funnel metrics, revenue impact, and ROI on acquisition spend
High agency and scrappiness: takes full ownership, moves fast, and delivers without waiting for ideal conditions
Clear communicator who builds alignment across marketing, VIP, product, and leadership
Nice to haves
Existing network among HNW traders, market makers, or VIP communities
Experience building VIP or whale acquisition programs from scratch
Background in regulated financial products or iGaming with strict compliance requirements
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Our commitment
Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
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Summary
Own growth for margin trading on Kraken Pro, driving acquisition of high-net-worth, high-volume traders from competing platforms. Define positioning, run cross-channel experiments, and own the funnel from lead to active trader. Requires 4+ years in growth or VIP acquisition and strong margin trading knowledge.
Responsibilities
Own growth for margin trading on Kraken Pro; build strategy to acquire HNWI traders from competitors; partner with VIP team; mobilize marketing and design; define positioning and offers; own funnel to active trader
Qualifications
4+ years in growth, product marketing, or VIP acquisition; proven HNWI trader acquisition in crypto, trading, or gaming; competitive win experience; cross-functional leadership; margin trading knowledge; data-driven funnel ownership
Experience requirements
4+ years in growth, product marketing, or VIP/high-value customer acquisition