ABOUT BASELAYER
Every day, financial institutions make consequential decisions about which businesses to onboard and trust, in order to grow with confidence. Baselayer exists to make those decisions faster, more accurate, and much less expensive. We offer the leading AI Risk Platform that automates merchant onboarding, underwriting, and fraud prevention for over 20% of the Financial Institutions in America. By combining authoritative government data, AI agents purpose-built for web analysis, and a network powered by millions of applications, Baselayer prevents billions of dollars in merchant fraud and credit risk and instantly automates good merchant applications. Now, with Agentic Identity, we're extending that same identity network to the AI agents acting on businesses' behalf, so everyone can find out who they're dealing with before they commit.
ABOUT THE TEAM
We're a growing team solving a big problem. Business fraud costs the financial system billions every year, and the tools built to fight it are slow, expensive, and outdated. We're changing that. You'd be joining a close-knit team where ownership is real, customer impact is immediate, and the work you ship matters from day one. We move deliberately, communicate directly, and care deeply about quality. If you want to look back in five years and know you worked on something that changed how the economy finds out who it's dealing with, let's chat!
ABOUT THE ROLE
We're hiring a Growth Marketing Manager to run experiments across paid, owned and earned channels that turn into qualified pipeline. You'll plan, launch, and optimize campaigns across paid, owned and earned channels to reach risk, compliance, and fraud leaders at banks, credit unions, and fintechs.
You'll report to marketing leadership and work closely with Sales, Product Marketing, Design, and Revenue Operations. You'll own the budget, the testing roadmap, and the reporting, and your numbers will show up directly in pipeline reviews and leadership conversations.
This is not a role for someone who wants to hand campaigns off to an agency and review a monthly deck. We're looking for someone who gets into the ad accounts, builds the tests, reads the data, and is accountable for pipeline and revenue, not just clicks and leads.
WHAT YOU'LL DO
Channels
Own programs across paid channels like LinkedIn and Google Ads, owned channels like email and the website, and earned channels like social and partnerships, from strategy and audience targeting through launch and daily optimization.
Build and run account-based advertising programs aimed at target financial institutions and fintechs, in partnership with Sales
Manage and allocate the budget across channels.
Launch and scale retargeting, content syndication, and sponsored placements that support the full buyer journey
Testing and Conversion
Run a structured testing roadmap across audiences, offers, creative, email, the website, and landing pages.Partner with Design and Product Marketing to brief and iterate on creative and messaging for a compliance-minded buyer
Improve website, landing page and form conversion rates, and reduce friction from first click to booked meeting
Reporting on what each experiment teaches us, and scale the ones that work.
Measurement and Reporting
Own campaign tracking, UTM standards, conversion events, and offline conversion syncs between ad platforms and HubSpot
Report on CAC, cost per opportunity, pipeline sourced and influenced, and ROAS, with clear recommendations on what to do next
Partner with Revenue Operations to build attribution and funnel reporting the whole GTM team trusts
Cross-Functional Collaboration
Work with Sales leadership to align on target accounts, lead quality, and handoff from marketing to sales
Share channel and audience insights with Product Marketing to sharpen positioning and campaign strategy
Evaluate and manage agencies, contractors, and ad tech tools as the program scales
WORK LOCATION
Based in New York City; Full-time in office
COMPENSATION
Salary Range: $120,000 – $150,000 + Bonus + Equity
BENEFITS
Time off when you need it: Flexible PTO so you can recharge without red tape
In-person energy: We're based in NYC & SF and meet in the office full-time
Competitive compensation: We pay well and back it with equity. We want you to think and act like an owner
Career rocket fuel: You'll help build the foundation of a high-growth startup, working side by side with experienced founders and team members who've done it before
Benefits on us: We cover 100% of your health, dental, and vision premiums. No surprise deductions from your paycheck
401(k) with company match: We match your contributions so your future self benefits too
HSA contributions included: We contribute to your HSA on applicable plans, so your coverage works as hard as you do
Stay healthy, stay sharp: A $250 monthly gym stipend to help you bring your best self to work, and everywhere else
Lunch on us: Lunch stipend so you can stay fueled and focused without thinking about it
A seat at the table: We believe in transparency, radical candor, and giving every team member a voice 🔥
Summary
Own experiments across LinkedIn, Google Ads, email, website, social and partnerships to drive qualified pipeline from risk, compliance and fraud leaders at banks and fintechs. Manage budget, testing roadmap, UTMs and HubSpot attribution while reporting CAC, cost per opportunity and ROAS. Partner with Sales, Product Marketing, Design and Revenue Operations on targeting and conversion.
Responsibilities
Own paid, owned and earned programs incl. LinkedIn, Google Ads, email, website, social; Build account-based advertising for target FIs and fintechs; Manage budget and testing roadmap; Improve conversion from click to booked meeting; Own tracking, UTMs, HubSpot sync and report CAC, pipeline, ROAS
Benefits
Flexible PTO; 100% health, dental, and vision premiums covered; 401(k) with company match; HSA contributions on applicable plans; $250 monthly gym stipend; Lunch stipend