Growth Marketing Manager

About the company

Our client is a growing enterprise AI company helping organisations in regulated sectors transform complex operational processes.

Its platform enables AI workers to handle tasks such as reviewing requests, analysing documents, gathering information, applying business rules and coordinating approvals. These capabilities connect with existing enterprise systems, supporting collaboration between people and AI while maintaining oversight and traceability.

With customers already using the platform in production, the business is expanding its marketing function to support its next phase of growth.

The opportunity

We are looking for a Growth Marketing Manager to develop and deliver targeted campaigns that engage enterprise decision-makers and generate qualified sales opportunities.

This role combines account-based marketing, events, content and partner campaigns. You will help identify the organisations and stakeholders that matter most, then build coordinated programmes that support them throughout a complex buying journey.

Working closely with Sales, Product Marketing, Partnerships, creative teams and the founders, you will take ownership of campaigns from planning and delivery through to performance analysis.

What you will do

  • Develop account-based marketing programmes for selected industries, market segments and target accounts.

  • Work with Sales to prioritise accounts, map key stakeholders and create coordinated outreach and follow-up plans.

  • Deliver events that connect the business with senior decision-makers, including roundtables, executive dinners, webinars and industry conferences.

  • Create integrated campaigns using content, paid media, outbound activity, partnerships and direct mail.

  • Build content initiatives that strengthen market awareness, deepen account engagement and support sales conversations.

  • Manage campaign delivery across internal teams, agencies and external partners.

  • Measure results through account engagement, qualified meetings, opportunity creation and pipeline progression.

  • Use campaign insights and sales feedback to refine targeting, messaging and channel choices.

What you will bring

  • 2–5 years of experience in B2B growth marketing, demand generation, ABM, field marketing or integrated campaigns.

  • Experience in enterprise technology or a relevant sector, such as SaaS, AI, automation, data, infrastructure, fintech or regulated industries.

  • An understanding of enterprise sales cycles, account-led marketing and buying processes involving multiple stakeholders.

  • Hands-on experience delivering ABM campaigns and executive or industry events.

  • The ability to link marketing activity to commercial outcomes, including meetings, opportunities and pipeline.

  • Strong organisational skills, with confidence managing several projects and coordinating different teams.

  • A practical, analytical approach and the initiative to work effectively in an early-stage business.

What’s on offer

  • Competitive salary, stock options and healthcare.

  • The opportunity to help build a growth marketing function from an early stage.

  • Ownership of programmes spanning ABM, events, content and partnerships.

  • Direct collaboration with the founders and commercial leadership.

  • A focus on meaningful engagement with target accounts and measurable pipeline contribution.

  • High visibility and the opportunity to influence how the business grows.

  • An office-first working environment in Lisbon.

Summary

Develop account-based marketing programmes, integrated campaigns, events and content initiatives for enterprise accounts; coordinate delivery across teams and partners; measure engagement, meetings and pipeline. Requires 2–5 years in B2B growth marketing, demand generation, ABM or field marketing, plus enterprise technology experience and strong organisational skills.

Responsibilities

Develop ABM programmes; work with Sales to prioritise accounts; deliver events; create integrated campaigns; build content initiatives; manage campaign delivery; measure engagement, meetings and pipeline; refine targeting, messaging and channels

Qualifications

2–5 years in B2B growth marketing, demand generation, ABM, field marketing or integrated campaigns; enterprise technology or relevant sector experience; understanding of enterprise sales cycles and account-led marketing; hands-on ABM and executive/industry event delivery; ability to link marketing to meetings, opportunities and pipeline; strong organisational skills; practical analytical approach

Experience requirements

2–5 years of experience in B2B growth marketing, demand generation, ABM, field marketing or integrated campaigns

Benefits

stock options and healthcare