Location: London, England, United Kingdom
Job Type: Full-time
Salary: £50K - £80K GBP
Equity: 0.10% - 0.25%
Experience: 6+ years
About Tab
Tab is a payments and bookings platform for tourism and hospitality businesses — hotels, hostels, tour operators, dive shops and retreats — across some 40 countries in Latin America, Africa and Asia. We serve markets where the likes of Stripe and PayPal don't operate directly, helping thousands of businesses get paid by travellers from around the world.
We're backed by Y Combinator and run as a deliberately lean team: no agencies, no layers, high ownership.
The role
You'll own lead generation at Tab: generating demand and capturing inbound leads across our key B2B acquisition channels. You'll be the person accountable for how new merchants find us, and you'll have real budget, real autonomy, and a direct line to the numbers.
Paid ads:
Own targeting and budget allocation across campaigns
Own creative and landing pages
Run our current paid channels (Google, Meta) and expand into new ones — ChatGPT, Reddit, TikTok, LinkedIn, and vertical-specific channels for our industries
Build prospecting and retargeting that works across the full customer journey
Outbound email:
Own personalisation, copy, creative and cadence
Manage our sending systems and monitor the associated infrastructure (deliverability, domains, warm-up)
Referrals and partnerships:
Run our referral programme and ambassador programme
Develop partnerships that drive customer acquisition
Working with other teams:
You'll collaborate closely across the company on:
Key messaging, copy and creative guidelines
The marketing website
Email leads and personalisation data
Social media presence and content
Content for our website
SEO and GEO (generative engine optimisation)
Across all of this, you'll own tracking and reporting: clear metrics for every channel, plus the marketing website.
Who we're looking for
How you work
You reach for AI naturally and have an instinct to automate — using AI tools where they help, and working manually where that's better
High agency: you spot what needs doing and do it, without waiting to be asked
Comfortable in a lean team — we don't use agencies, so you'll be hands-on across strategy and execution
You work well across teams, not in a silo
Strong technical and AI skills
Strong analytical skills — you're at home in the data
Good judgement across writing, creative and design
Spanish or French is helpful, given the markets we serve
You don't need to be great on merchant calls — this isn't a sales role
Experience
4–8 years in lead generation, ideally in B2B or fintech, ideally at a startup
Summary
Own lead generation at Tab across paid ads, outbound email, referrals and partnerships, with budget and autonomy. Requires 4–8 years in lead generation, ideally B2B, fintech or startup, plus strong AI, technical and analytical skills and hands-on execution.
Responsibilities
Own lead generation across paid ads, outbound email, referrals and partnerships; manage tracking, reporting and marketing website; collaborate on messaging, content, social media, SEO and GEO
Qualifications
High agency; strong technical and AI skills; strong analytical skills; good judgement across writing, creative and design; Spanish or French helpful
Experience requirements
4–8 years in lead generation, ideally in B2B or fintech, ideally at a startup
Benefits
Equity: 0.10% - 0.25%