About Wonderschool
Wonderschool is a marketplace connecting families with high-quality early childhood education providers. We help educators launch and grow childcare programs, and we help parents find the right care for their kids. We are hiring a marketing leader to own growth on both sides of that marketplace.
The Role
You will own acquisition for both sides of our marketplace: parents and providers. On the parent side, that means performance marketing, conversion optimization, and AI-powered personalization. On the provider side, it means grassroots recruiting: weekend events, community outreach, and social campaigns that get educators excited to join. This is a hands-on role for someone who can run a Saturday morning event for moms and then go deep on funnel analytics Monday morning.
What You'll Do
Parent growth
Own the parent acquisition funnel: paid ads, landing pages, and on-platform conversion. You will be moving things around on the website constantly to improve conversion rates.
Use AI tools to personalize and scale the parent experience, from ad creative to lifecycle messaging.
Understand the demographics of the families we serve and tailor messaging by community, income level, and geography.
Provider growth
Plan and run weekend events that reach moms, teachers, and aspiring childcare providers.
Recruit teachers and educators onto the platform through events, social ads, and community partnerships.
Build repeatable systems for provider recruiting and onboarding so it scales beyond one-off pushes.
Systems and measurement
Build the systems, playbooks, and measurement infrastructure for growth, not just campaigns.
Own the numbers: CAC, conversion rates, payback, and unit economics across both sides of the marketplace.
Work closely with product and engineering on the website and funnel.
Who You Are
Deeply analytical. You are comfortable with finance concepts and can model CAC, LTV, and payback without help.
Technically fluent. You understand enough computer science to work well with engineers and reason about how the platform drives conversion.
Genuinely good with people. You can run an event for moms on a Saturday and enjoy it.
Strong on social media, both paid and organic, with a track record of campaigns that drove real acquisition.
Demographically savvy: you know how to adapt messaging across very different communities.
A systems builder. You would rather build a machine than run the same play twice by hand.
Hands-on with AI tools and excited to apply them to marketing and the parent experience.
Nice to Have
Experience at a two-sided marketplace.
Early childhood education, childcare, or edtech familiarity.
Experience recruiting educators or similar supply-side audiences.
Location and Compensation
Location: In-person, 5-6 days a week in our Rincon Hill, San Francisco office.
Compensation: Competitive market rate plus meaningful equity.
Summary
Own acquisition for both sides of a childcare marketplace: paid ads, landing-page and on-platform conversion for parents, plus event-led and social recruiting of educators. Requires modeling CAC, LTV and payback without help, working with engineers on the website funnel, and a strong paid and organic social track record.
Responsibilities
Own parent and provider acquisition; run paid ads, landing pages and on-platform conversion; plan weekend recruiting events and social campaigns for educators; build growth systems, playbooks and measurement; own CAC, conversion rates, payback and unit economics; work with product and engineering on the funnel
Qualifications
Deeply analytical, able to model CAC, LTV and payback without help; technically fluent enough to work with engineers; strong paid and organic social track record; hands-on with AI tools; adapts messaging across communities; systems builder