We are looking for a hands-on Growth Marketing & GTM Lead who can help establish endurace.pro as a recognized platform within India's endurance-sports ecosystem.
You will own growth experiments, acquisition strategy, campaign execution, and go-to-market initiatives. This is not a role limited to creating marketing plans or managing agencies. We need someone who can identify opportunities, execute campaigns, measure results, and improve performance.
Key Responsibilities
Develop and execute growth strategies for athlete acquisition and platform adoption.
Build go-to-market plans for new cities, sports categories, and product initiatives.
Plan and execute campaigns across Google Ads, Meta Ads, social media, and other relevant channels.
Design acquisition funnels from awareness and discovery to registration and repeat usage.
Experiment with referral programs, partnerships, community campaigns, and performance marketing.
Monitor acquisition costs, conversion rates, campaign performance, and return on marketing spend.
Coordinate with SEO, content, sales, and partnerships to align growth initiatives.
Develop athlete personas and identify high-potential audience segments.
Set up campaign tracking, attribution, reporting, and experimentation processes.
Work directly with the founder to identify growth opportunities and prioritize initiatives.
Required Skills
Experience in growth marketing, digital marketing, performance marketing, or GTM execution.
Understanding of acquisition funnels, conversion optimization, and campaign analytics.
Ability to plan, execute, and optimize digital marketing campaigns.
Familiarity with tools such as Google Analytics, Google Ads, Meta Ads Manager, and tracking platforms.
Strong analytical thinking and comfort working with data.
Ability to independently manage projects and deliver measurable outcomes.
Good to Have
Experience in an early-stage startup, consumer marketplace, sports brand, or fitness platform.
Experience with referral marketing, influencer campaigns, or community-led growth.
Familiarity with CRM tools, lifecycle marketing, email, and WhatsApp campaigns.
Interest in endurance sports and athlete communities.
What We Expect From You
You take ownership of growth outcomes, not just campaign execution.
You test assumptions quickly and use evidence to guide decisions.
You can work with limited budgets and find creative acquisition opportunities.
You are comfortable switching between strategy, execution, and analysis.
You communicate results honestly, including failed experiments and lessons learned.
How Success Will Be Measured
Qualified athlete acquisition and activation.
Growth in registrations and other meaningful user actions.
Customer acquisition cost and marketing efficiency.
Conversion rates across the acquisition funnel.
Successful execution of GTM initiatives.
Summary
Own growth experiments, acquisition strategy, campaign execution, and go-to-market initiatives for an endurance-sports platform. Plan and run Google Ads, Meta Ads, and funnel experiments; analyze acquisition costs, conversion rates, and campaign performance. Requires growth or performance marketing experience, funnel and analytics understanding, and ability to manage projects independently.
Responsibilities
Develop and execute growth strategies; build GTM plans for cities, categories, and initiatives; plan campaigns across Google Ads, Meta Ads, and social channels; design acquisition funnels; experiment with referrals, partnerships, and community campaigns; monitor acquisition costs, conversion, and performance; coordinate with SEO, content, sales, and partnerships; develop athlete personas; set up tracking, attribution, and reporting; work with the founder.
Qualifications
Experience in growth marketing, digital marketing, performance marketing, or GTM execution; understanding of acquisition funnels, conversion optimization, and campaign analytics; ability to plan, execute, and optimize digital marketing campaigns; familiarity with Google Analytics, Google Ads, Meta Ads Manager, and tracking platforms; strong analytical thinking; ability to independently manage projects.