About NewsBreak
Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.
Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.
Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.
If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit www.newsbreak.com/about
The Role
You'll own the full provider funnel for Nearby AI: acquisition → activation → retention → monetization. Our approach is product-led. We pre-build AI-generated profiles, keep onboarding friction low and test outreach channels and messaging in a structured way. Your job is to turn that approach into a growth engine that works across thousands of providers without much manual effort.
This is a 0→1 role that mixes product growth, lifecycle marketing and GTM experimentation. One day you might work with Product and Engineering on onboarding flows. The next, you might run an SMS test yourself, dig into cohort conversion data or talk directly with small-business owners.
What You'll Do
Build the funnel. Define and instrument the provider acquisition → activation funnel, with metrics by vertical, channel and cohort.
Run experiments fast. Launch rapid tests across email, SMS, calls, messaging and in-product onboarding to find the playbooks that convert best, then scale them.
Own lifecycle journeys. Design automated journeys that take providers from prospect → claimed profile → active lead recipient → paying customer.
Scale the channels that work. Find and grow the highest-leverage channels, including direct outreach, product-led acquisition and strategic distribution partnerships.
Shape the product. Feed channel, messaging and funnel learnings back to Product and Engineering to improve onboarding and provider value.
Use AI and automation. Use automation and AI agents to lower acquisition and activation costs while improving retention and monetization.
Expand the engine. Take proven motions from the first priority home-service verticals to new verticals and geographies.
What You Bring
Must have
Senior experience in growth or product growth, with a track record of scaling acquisition or activation funnels
Experience growing SMB, marketplace or local-provider supply
Strong funnel analytics skills: comfortable defining metrics, building cohort views and finding bottlenecks in the data
Hands-on lifecycle marketing expertise (email, SMS, messaging) and rigorous A/B testing and experiment design
Deep understanding of acquisition, activation and retention mechanics
A hands-on, bias-for-action style and comfort with ambiguity in an early-stage setting
Real empathy for small-business owners and what drives their decisions
Nice to have
Experience in home services, local marketplaces, SMB SaaS or lead generation
Monetization experience (pricing, packaging, conversion to paid)
CRM and marketing automation expertise (e.g., Braze, Klaviyo, HubSpot)
Experience building distribution partnerships
Experience using AI to drive growth
Strong product instincts and commercial judgment
We especially value people who have scaled SMB or provider supply through product and lifecycle levers. This role is not a traditional enterprise BD or field-sales role.
Why Join
Build from the ground up: Own the growth engine for a new AI-native local marketplace.
Start with real advantages: A large existing local audience, AI-generated business profiles and strong local intent signals.
Shape the business: Help define the product and business model alongside Product and Engineering.
Room to grow: A clear path toward leading Provider/Marketplace Growth and broader Nearby AI GTM or GM leadership.
The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.
Annual Base Pay Range
$175,000—$205,000 USD
Summary
Own the full provider funnel for Nearby AI from acquisition through monetization, building automated onboarding and lifecycle journeys across email, SMS, and in-product. Requires senior growth experience scaling SMB or marketplace supply with strong funnel analytics and hands-on experimentation.
Responsibilities
Define and instrument provider acquisition to activation funnel; Launch rapid tests across email, SMS, calls, messaging; Design automated lifecycle journeys; Scale highest-leverage channels; Feed learnings to Product and Engineering
Qualifications
Senior experience in growth or product growth; Experience growing SMB, marketplace or local-provider supply; Strong funnel analytics, cohort views; Hands-on lifecycle marketing, A/B testing; Understanding of acquisition, activation, retention
Experience requirements
Senior experience in growth or product growth, with track record scaling acquisition or activation funnels; Experience growing SMB, marketplace or local-provider supply