Description
Island is the ideal environment for enterprise work — security is everywhere without ever getting in the way. Island unifies AI enablement, network access, data protection, identity, and endpoint control into one coherent workspace, giving organizations universal visibility and control while delivering a fast, fluid, beautifully simple experience to users. It's not just a better way to secure work. It's a better way to work.
Backed by Coatue Management, Insight Partners, Sequoia Capital, and others, and trusted by some of the largest enterprises on the planet, Island is redefining what the modern workplace can be.
Recent Awards:
2024 - Chosen as one of LinkedIn's Top Startups of 2024 in Dallas
2025 - Named #6 in the 2025 Dallas 100™ Entrepreneur Awards
2026 - CNBC Disruptor 50 List
Role Summary
The Director, Growth Marketing Programs is the primary owner and orchestrator of Island’s integrated campaign motion. This role is accountable for launching high-performing campaigns and building the operating system that makes campaign execution repeatable across verticals.
This is a hands-on leadership role that collaborates closely with Paid Programs, Organic Programs, Optimization/CVR, Sales, Product Marketing, RevOps, and ABM. This role owns the integrated campaign system and shared campaign framework, while ABM owns named-account strategy, tiered account activation, and high-touch account orchestration.
While channel leaders own always-on execution, this role brings those functions together within a cohesive campaign structure focused on performance outcomes.
Core Outcomes
Campaign performance measured by pipeline created, opportunities generated, lead quality, and funnel conversion rates.
A repeatable vertical campaign framework including briefs, targeting, creative systems, launch cadence, and post-mortems.
A scalable campaign team structure supported by disciplined use of agencies.
Responsibilities
Integrated Campaign Orchestration
Develop and launch integrated campaigns by vertical and use case.
Translate positioning into offers, landing paths, and multi-channel activation plans.
Ensure alignment across paid, organic, lifecycle, and web optimization functions.
Intent-Based Targeting and Vertical Focus
Embed intent data into campaign planning and account prioritization.
Develop vertical-specific campaign plays aligned to industry challenges and personas.
Operationalize trigger-based messaging and predictive insights within campaigns.
Performance Management
Own weekly campaign performance reviews and optimization decisions.
Improve key conversion rates across the funnel.
Drive efficiency metrics such as cost per opportunity and pipeline per dollar.
Cross-Functional Alignment
Partner with Sales and RevOps to align on quality definitions and feedback loops.
Collaborate with Product Marketing to ensure campaigns reflect differentiated positioning.
Required Experience
Approximately 10 years of B2B SaaS marketing experience.
Proven success running integrated campaigns in sales-led acquisition environments.
Fluency in intent-based targeting, personalization, trigger-based messaging, and predictive analytics.
Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation.
Preferred Experience
Startup or high-growth environment experience.
Experience at companies with $150M+ revenue.
Experience supporting global campaign execution.
What We Offer
100% covered medical, dental, and vision benefits for employees starting on day 1, with 85% covered for dependents
Discretionary Time Off (DTO)
401K with 4% company match
Paid parental leave policies
Daily catered lunch in our Coppell HQ
24/7 access to Cypress Waters gym facilities
Island is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or veteran status.
Summary
Owns and orchestrates Island's integrated campaign motion across verticals, launching high-performing campaigns and building repeatable frameworks. Partners across paid, organic, sales, product marketing, and RevOps. Requires about 10 years of B2B SaaS marketing experience, integrated campaign success, intent-based targeting, personalization, trigger-based messaging, predictive analytics, SEO, paid acquisition, and website optimization.
Responsibilities
Develop and launch integrated campaigns by vertical; translate positioning into offers and multi-channel plans; align paid, organic, lifecycle, and web optimization; embed intent data; build vertical plays; own weekly performance reviews; improve conversion rates; partner with sales, RevOps, and product marketing.
Experience requirements
Approximately 10 years of B2B SaaS marketing; proven success running integrated campaigns in sales-led acquisition; fluency in intent-based targeting, personalization, trigger-based messaging, predictive analytics; deep expertise in SEO, paid acquisition, website optimization, modern demand generation.
Benefits
100% covered medical, dental, vision from day 1 (85% dependents); discretionary time off; 401(k) with 4% match; paid parental leave; daily catered lunch; gym access.